Press Releases

Bust the Silos by Hunter Hastings and Jeff Saperstein argues that demand creation will dictate growth in the 21st century

MILL VALLEY, Calif. (MMD Newswire) February 8, 2010 -- Bust the Silos: Opening Your Organization for Growth by Hunter Hastings and Jeff Saperstein offers a new concept for business growth in today's global economy. Their new concept is called "demand creation," which is the design of new organizational structures and processes to make managing the demand of a product or service a process-based, predictable and repeatable science.

The book aims to present both a conceptual framework and real world examples of how to harness the capabilities of new productivity tools with new business processes for success. Hastings and Saperstein argue that forward thinking organizations must work differently: in roles, not just jobs; in new forms of multifunctional teams, not just departments; in networks, not just rigid structures; in listening to escalate responsiveness, not just communicating to get the message across.

"There is no limit to the creative output of a new generation and their 21st century infrastructure of collaborative networking," Hastings says. "Our task as organizers of this economy is to turn loose this collaborative energy so they may create customer centric organizations and services we cannot even conceive."

According to the authors, the productivity revolution of the last 25 years occurred in the organization of the supply chain. However, the next 25 years will be focused on organizing the demand chain to ensure predictable, sustainable, profitable, long-term growth for global corporations. Hastings and Saperstein contend that smart companies will develop new capabilities to harness the demand creation process to maximize profits and achieve sustainable growth.

Bust the Silos: Opening Your Organization for Growth is available for sale online at Amazon.com and through additional wholesale and retail channels worldwide.

About the Authors
As chairman of a demand creation consultancy with clients in the Americas, Asia and Europe, Hunter Hastings co-authored, with Jeff Saperstein, The New Marketing Mission (2004) and Improve Your Marketing to Grow Your Business (2007). Hastings developed demand creation principles and case studies at the consulting company EMM Group and now applies these principles in his role as chief marketing officer at JBS USA, the North American arm of JBS, one of the world's largest multi-protein producers.

Jeff Saperstein is an author, teacher and consultant. His books and case studies focus on best practices for innovation. He has worked with governments, corporations and non-governmental organizations to use marketing to increase growth. Saperstein teaches in the College of Business at San Francisco State University as well as other corporations.

MEDIA CONTACT:
Jeff Saperstein
Email: sapermktg@earthlink.net
Phone: (415) 706-9300
Web: www.bustthesilos.com

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Futuristic retrospective describes the next decade's potential breakthrough successes in Indian technology, education, healthcare, infrastructure and more

MENLO PARK, Calif. (MMD Newswire) February 8, 2010 -- Unveiling a sweeping array of business opportunities in India today, Sramana Mitra conveys her ideas on Indian entrepreneurship in her latest book, Vision India 2020.

Set in the year 2020, this book takes the innovative approach of looking back on the building of 45 successful entrepreneurial ventures in India, from start-up to $1 billion enterprise. Each business idea presented has been selected by Mitra as a result of her years of experience as a serial entrepreneur, Silicon Valley strategy consultant, Forbes columnist, and moderator of her regular entrepreneur roundtable conferences.

While written as a futuristic retrospective, Mitra is quite candid about the realities and challenges facing Indian entrepreneurs today. To enable entrepreneurs to make the connections to their own current ventures, the essays are filled with references to real world companies, some well-known characters, and a variety of strategies and business models. The business opportunities presented also span multiple sectors, from technology and technology enabled services, to education and infrastructure, to lifestyle brands and healthcare.

Fast-paced and encouraging, Vision India 2020 is a must-read for every aspiring Indian entrepreneur, for those intrigued by the changing business landscape of India and the real potential of the next decade.

Vision India 2020 is available for sale online at Amazon.com and other channels.

About the Author
Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies, writes a weekly column for Forbes and the business blog, Sramana Mitra on Strategy (www.sramanamitra.com). She has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys, Bootstrapping, Weapon Of Mass Reconstruction, and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available on Amazon.com.

MEDIA CONTACT:
Maureen Kelly

Email: maureen@sramanamitra.com
Phone: (908) 953-0602
Web: www.sramanamitra.com

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Contact: Courtney Kish, Midnight Ink Publicity Email: CourtneyK@MidnightInkBooks.com Tel: 651-312-8452

For Immediate Release by Midnight Ink Books

February 8, 2010 (MMD Newswire) -- Scottish Barrister Rex Graves is out of his element when he visits his son, Campbell, at a northern Florida college in C.S. Challinor's third mystery novel, PHI BETA MURDER (March, Midnight Ink).

During the first day of the visit, a student is found hanging from a rope in his locked dorm room. Although the police dismiss Dixon Clark's death as a suicide, Dixon's parents think otherwise and enlist the help of Rex to try to uncover the mystery surrounding the tragedy. Between bonding with Campbell and coping with an unhinged ex-girlfriend, home from Iraq, who follows him across the Atlantic, Rex conducts his own investigation, uncovering an unsavory side of college life.

Though born in the States (Bloomington, Ind.) and now residing permanently in Southwest Florida, C. S. Challinor was educated in Scotland and England, and holds a joint honors degree in Latin and French from the University of Canterbury, Kent, as well as a diploma in Russian from the Pushkin Institute in Moscow. She is an active supporter of Soldiers' Angels, a non-profit organization that helps rehabilitate US veterans wounded in Afghanistan and Iraq. For more information, visit www.RexGraves.com.

Praise for the Rex Graves Mystery series:

* "[A] winner...At times, it seems we are playing Clue or perhaps enjoying a contemporary retelling of a classic Agatha Christie tale with a charming new sleuth. A must for cozy fans." -Booklist, starred review

"Murder in the Raw is a clever variant on the locked room mystery. With a host of colorful characters, a dose of humor and a balmy locale, you will want to devour this well-plotted mystery." -Mystery Scene

Phi Beta Murder: A Rex Graves Mystery (Book 3) by C.S. Challinor US $14.95 CAN $16.95 | Paperback Original | ISBN: 978-0-7387-1890-3 Pub Date: March 2010 | Midnight Ink Previous titles in the series: Christmas is Murder (978-0-7387-1359-5), Murder in the Raw (978-0-7387-1439-4).

All titles are now available on Kindle and in trade paperback at Amazon. Christmas is Murder is also available in Large Print hardcover.

For more information, visit www.MidnightInkBooks.com.

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To request a review copy or arrange an interview with the author, please contact: Courtney Kish, Midnight Ink Publicity Email: CourtneyK@MidnightInkBooks.com Tel: 651-312-8452

Whidbey Island - Washington State (MMD Newswire) February 4, 2010 -- Marilyn Randall, author and illustrator of children's books and the adult poetry book My Heart And Soul, announced today that she has signed with the Xlibris Corporation a publishing company devoted to quality standards in the publishing industry, to publish her newest book, which will be available in print later this spring. Her newest book titled QUICKSAND is a fiction; a story of a senior, interracial couple who have entered into a love relationship after meeting online. It is a powerful book of deeply devoted love, hardships directly affecting interracial couples, family prejudices and cultural differences. She has woven the story beautifully with powerful emotion by inserting her amazing poetry and prose throughout the book. Ms. Randall is fast becoming known for her ability to take us into the emotional issues faced today by a society who still suffers from prejudices and bigotry. She takes us to the heart of these issues as she weaves this story around true to life senior characters beginning their life together in this new and unusual way while facing the problems still suffered in today's society.

Her earlier book, My Heart And Soul , as well as the five previously published children's books she has written and illustrated have been highly successful and she is developing a loyal and devoted following for her work. The titles of her children's books which are available now on her website www.marilynrandall.com are: For Faithful Friends, Best Of Best Friends, Inside Out, A Hard Nut To Crack and Elmer The Christmas Elf. Her newest and sixth children's book, Share From The Heart is due out in April of 2010.

In Her own words, Ms. Randall talks about her newest book with passion for what she has created. "I am a widowed senior and have experienced many of the difficulties the characters in my latest book are faced with so I write from first hand knowledge of the problems many of us are dealing with today. I have been more than disappointed to experience some of the bigotry and prejudices, which today's world is still dealing with. In some respects society has not progressed beyond the humiliating era of the segregation we experienced forty years ago. I hope this story will enlighten some people and help them to have a better understanding of the destruction their attitudes are creating for society as a whole. Anger, temper, love, passion, emotional abuse, lust, compassion, devotion and loyalty are all emotions which are within the readers grasp as they become involved in the issues which the created characters are dealing with in this newest book titled QUICKSAND."

Marilyn Randall continues to write from the comfort of her residence located on the beautiful and serene Whidbey Island, near Seattle in Washington State. For more information about her life or her books you can visit her website www.marilynrandall.com . Her books are also available at the online bookstores amazon.com, barnesandnoble.com and booksamillion.com and soon her newest book will be available at xlibris.com.

Marilyn Randall
sugarlynn1@aol.com
www.marilynrandall.com

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February 4, 2010 (MMD Newswire) -- Anyone with determination and a message to share can write a book. But without the skills and knowledge of how to write it in a powerful, meaningful way, their story will fall flat. On February 10, 2010 at 8:00 p.m. EST, Melinda Copp of The Writer's Sherpa, LLC, will present a free teleseminar on how to write a book that fulfills the author's purpose and communicates their experience in a way that inspires readers.

"Many authors have come to me in various stages of the writing process because they don't feel like their book 'works'," said Copp. "They're embarrassed to put their name on the cover because the book doesn't seem to flow, it doesn't hold attention, and it just seems boring. Even though they can't seem to put their finger on it, the answer is usually a few simple fixes away."

This free call will cover:
• How to get to the heart of what your book is really about, and who you're really writing it for.
• How to hook readers right away, and keep them engaged and interested, all the way to the last page.
• How to write with energy--every time.
• And many other strategies aspiring authors can use as they write.

Anyone interested in writing a business, self-help, or nonfiction book can sign up for this free call at www.writerssherpaprograms.com/freecall.html . The teleseminar will be recorded, so those who miss the call at the scheduled time will receive a free downloadable recording.

About Melinda Copp and The Writer's Sherpa, LLC:

Melinda Copp helps aspiring nonfiction, self-help, and business authors write books that share their story and expertise in a way that fulfills their mission and makes positive change in the world. As a ghostwriter and editor, she's worked with speakers, coaches, and consultants to create compelling books on a variety of topics. She is the founder and executive editor of The Writer's Sherpa, LLC, and offers one-on-one and group coaching programs for writers. For her free Write Your Book Quick-Start E-Course, visit www.FinallyWriteaBook.com.

Contact: info@writerssherpa.com, 1-866-496-5101

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SMYRNA, TN (MMD Newswire) February 3, 2010 -- The Fox Traps for Teachers: Tips for Everyday Life in the Classroom (128 pp., Trade paperback, $12.95) was developed to help teachers become aware of and capture those seemingly small things - personally and professionally - that can cause big trouble for their students and themselves. Author Vincent L. Window equips and empowers teachers to confront their low self-esteem, procrastination tendencies, loss of imagination and persistent complacency so they can have greater impact in the classroom.

The author has crafted each chapter with touching personal stories, pertinent vignettes of actual classroom situations, practical solutions ("foxtraps") and self-assessments - all packaged to provide real-life answers to real-life, teaching-related issues. The book provides insights not only about what happens in the classroom, but also considers the important intersections of teachers' balancing personal responsibilities with professional.

Cynthia Ford, Principal of Blackman Middle School in Murfreesboro, TN, comments, "The Fox Trap for Teachers is written in a very well-defined, easy-to-read style. The book is not only a common sense approach to the problems that educators face daily, but it also gives them a possible diagnosis." Ford adds, "We as educators often forget to assess ourselves. Once you use the book's Self-Assessment tools for Low Self-Esteem, Domestication, Procrastination, and Complacency, you will find your own weaknesses, laugh, and anxiously read about your possible remedy! Thanks, Vincent, for this comprehensive guide that educators will love. Notice I say educators because I can see the fruits of your labor helping my total school staff."

Written as a thank you to all the teachers who have influenced his passion for reading and zeal for continuous education, Windrow states, "...I have a crush on teachers! What they do is often minimized, but what they accomplish is often miraculous." This book is the author's payback to all teachers in hopes that it will enlighten, rejuvenate and propel them into positive thinking and acting. Educator LeTicia F. Taylor says of Windrow's work: "This is a MUST read for ALL stakeholders in the educational arena. This book will help new teachers overcome obstacles and be a guide to veteran teachers who just can't seem to see the light at the end of tunnel. The book was an amazing read!"

About the Author
A passionate higher education administrator and dynamic orator, Vincent L. Windrow is the Director of Intercultural and Diversity Affairs and the Center for Student Involvement and Leadership at Middle Tennessee State University in Murfreesboro, Tennessee. An established educational consultant, his unique and engaging style has energized and enlightened audiences around the globe.

For more information about The Fox Traps for Teachers or to purchase copies, please visit www.thefoxtrap.com.

MEDIA CONTACT:
Vincent L. Windrow
Cornucopia Media Group
Smyrna, TN
(615) 498-7734
vincent@thefoxtrap.com

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PRESS RELEASE
COMING IN MARCH 2010

MAKE THAT A TABLE FOR SEVEN A GRIZZLY FAMILY STORY: FERBIE AND PEPPIE FIND A HOME

ABOUT THE BOOK:

Jacksonville, FL (MMD Newswire) January 29, 2010 -- Storm and Angie Davis had the amazing privilege of welcoming two young teenage children into our home, and becoming their guardians. The kids had been in and out of our home for a couple of years as friends of their 3 children. Storm was the boy's football coach as well. On a Christmas night, six years ago, Angie received a call. On the other end of the phone was one of the children. There was no longer a place for them with their family and they had nowhere to go. They called asking her, "Did you mean it when you said we could stay with you?" The response was, "Yes, you can stay as long as you like."

Make That a Table for Seven is the story of the journey and transformation of the Davis family. It is set as a children's book with black bears and grizzly bears representing the characters. Ferbie and Peppie have been left alone in the woods without a family. Ferbie gathers his courage and knocks on the door of the Grizzly family. The door opens and a new family is born. It is a true story of rescue and redemption. It is a story that spans all emotions and ages.

ABOUT THE AUTHORS:

Angie Davis is a wife, mom of five, and a substitute teacher for middle and high school students.

Storm Davis, is a head baseball and assistant football coach at a local high school.

They spent the first 15 years of their married lives as a professional baseball player's family having children, winning World Series, and living in different places around the United States. The second half of their married life has been spent being parents to some amazing children: Zach, Caleb, Erin, Justin and Stephanie. They love kids of all ages... even teenagers!

"People just need to be loved!" was a favorite quote of my father. Growing up I thought it to be an over simplification of a complex problem. As an adult, I realize he put in just a few words the essence of why we exist." Angie Davis

ANGIE AND STORM DAVIS
7931 DAWSON'S CREEK DRIVE
JACKSONVILLE, FLORIDA 32222
904-509-4898
smooie8@bellsouth.net
or
angieandstormdavis.weebly.com

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Field Propulsion by Control of Gravity by Stoyan Sarg, Ph.D. explains a new theory of propulsion in an effort to explain the reported movements of unidentified aircraft

TORONTO (MMD Newswire) January 28, 2010 -- Field Propulsion by Control of Gravity: Theory and Experiments by Stoyan Sarg, Ph.D. seeks to explain the science behind a propulsion system that would be consistent with the movements and appearance often attributed to UFOs.

According to Sarg, the nature of UFO phenomena is still considered a mystery because the observed and registered physical effects are not explainable from the point of view of modern physics. Citing overwhelming evidence, Sarg contends that the scientific community should reconsider previously held assumptions about gravity and propulsion as related to flight. With that in mind, Sarg presents a theory called "Basic Structures of Matter - Supergravitation Unified Theory," which predicts an effect called stimulated anomalous reaction to gravity. It is based on a process that invokes quantum mechanical interactions between oscillating ion-electron pairs and the space-time continuum. According to Sarg, the effect could lead to development of a new propulsion system for a spacecraft.

"Serious inquiry into UFO subject matter is not an agenda in the scientific community despite the significant database of observations and recorded physical data," he says. "We can't simply ignore the evidence because the phenomenon seems to contradict the laws of physics. Instead, some adopted postulates should be revised."

The book is a blend of theoretical analysis, conclusions and experiments related to new technologies that could power and guide a spacecraft. Featuring illustrations and designs, the book seeks to demonstrate the feasibility of the predicted propulsion method and offers a practical foundation for future research.

Field Propulsion by Control of Gravity: Theory and Experiments is available for sale online at Amazon.com, and through additional wholesale and retail channels worldwide.

About the Author
Stoyan Sarg, Ph.D. is a scientist, researcher and writer presently at York University in Toronto. Born in Bulgaria, Sarg earned a degree in engineering and holds a Ph.D. in physics. His career began with space research projects coordinated by the former Soviet Union for the international program Intercosmos. He immigrated to Canada in 1991 and later became involved in projects for the Canadian Space Agency. Today, Sarg is focused on his role as an educator and author.

MEDIA CONTACT:
Dr. Stoyan Sarg
Email: sto.sarg@gmail.com
Web: www.helical-structures.org

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The Worry Free Wealth Guide to Stock Market Investing by financial expert Scott Brown offers guidance on stocks and investment strategies that could pave the way to wealth

SAN JUAN, Puerto Rico (MMD Newswire) January 27, 2010 -- The Worry Free Wealth Guide to Stock Market Investing by finance professor Scott Brown shares the secrets of seven successful investors and strives to distill the essence of investing so anyone has the potential to profit.

"In today's tough economic times, people want to be more careful with their money," says Brown. The Worry Free Wealth Guide to Stock Market Investing works to give clear, concise information on building a financial future from scratch-and doing it without fear of losing everything in a sometimes volatile market.

Written for the layperson, The Worry Free Wealth Guide to Stock Market Investing explores how to select investments in a 401K and shows why index funds can deliver greater returns in any retirement plan. Readers are encouraged to learn a strategy that can boost their earnings and avoid disasters, as well as learn to examine the complex principles that seem to run Wall Street. Brown urges readers not to run away from the market precisely at a time when the best deals on stocks are available, and he teaches the financial facts behind Warren Buffet's assertion that, "A simple rule dictates my buying. Be fearful when others are greedy, and be greedy when others are fearful." Packed with information, The Worry Free Wealth Guide to Stock Market Investing aims to explain Wall Street in a way that makes it seem like "easy street."

The Worry Free Wealth Guide to Stock Market Investing is available for sale online at Amazon.com and other channels.

About the Author
Scott Brown has a Ph.D. in finance from the University of South Carolina and a master's degree in business administration from The American Graduate School of International Management in Phoenix, Arizona. A 15-year veteran of futures, forex and options markets, he is a professor of finance at the University of Puerto Rico's Graduate School of Business. He is the creator of the stock investing course, "Investment U's How To Build Your Million-Dollar Portfolio From Scratch!" at InvestmentU.com.

MEDIA CONTACT:
Scott Brown
Email: drscottbrown@gmail.com
Phone: (702) 966-8048
Web: www.worryfreewealth.com

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