Advertising world revealed by visionary credited with recreating the successful modern ...

SURVIVE TO THRIVE: Sustaining Yourself, Your Brand and Your Business from Recession to Recovery by Philip H. Geier unveils an insider's take on the world of 1960s and 70s advertising

NEW YORK (MMD Newswire) February 22, 2010 -- The story of how one visionary, who, according to the Advertising Hall of Fame, defined the modern advertising holding company and promoted and fine-tuned the client-centric business model in advertising, is shared in SURVIVE TO THRIVE: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery by Philip H. Geier.

Part business bible, part advertising history and part personal memoir, Geier recounts his career, pointing out mistakes as well as triumphs and sharing the lessons that led to his success and the success of his agency and its clients. Geier was named chairman and CEO of Interpublic by the time he was 45 and has been credited with defining the modern advertising holding company.

Geier's part in the advertising industry's evolution to meet the challenges of modern globalization provides insight into dealing with change and reveals how his relentless focus on the client's concerns changed the model of the effective account person.

In an effort to provide readers with sound business wisdom, SURVIVE TO THRIVE reveals an insider's take on the real world of 1960s and 70s advertising and features a list of mid-20th century luminaries.

Geier also describes how a bomb scare in the middle of a new business pitch helped win the account and how a United States president accidentally helped save his job.
Geier says that to succeed in business one needs to use personal strengths in a wide variety of situations and listen as well as make oneself heard. At the core, he believes "success is all about people" and SURVIVE TO THRIVE reflects his long and prestigious career, and his personal code to live and work by.

Geier plans to donate all proceeds from the sale of his book to Save the Children and Autism Speaks.

SURVIVE TO THRIVE: Sustaining Yourself, Your Brand and Your Business from Recession to Recovery is available for sale online at Amazon.com and through additional wholesale and retail channels worldwide.

About the Author
Throughout four decades, Philip H. Geier and his Interpublic colleagues worked with a wide range of Fortune 500 companies. In his 20 years as CEO, Geier grew his company from revenues of $500 million and 8,000 employees to a truly global enterprise with 650 offices in 127 countries, revenues of $5.6 billion and 50,000 employees. He is currently chairman of The Geier Group, a New York-based marketing communications and venture capital firm that works with small businesses and entrepreneurs. Geier serves as director on the boards of five non-profit and charitable organizations. He also served as a Chairman of the Ad Council and was inducted into the Advertising Hall of Fame in 2004.

MEDIA CONTACT:
Email: kathryn@mediamuscle.com
Phone: (203) 226-0199
Web: www.survivetothrivethebook.com

REVIEW COPIES AND INTERVIEWS AVAILABLE

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