| New book provides insight into fast-expanding megamarkets of China, India and Russia |
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Author Paul Fischer, Ph.D. describes the emergence of the ‘new triad' through comparative analysis and shares prospects for those interested in new business opportunities in Eurasia's Emerging Megamarkets
MUNICH, Germany (MMD Newswire) February 25, 2010 -- International economist and author Paul Fischer, Ph.D. has written a new book for American and European business executives interested in expanding their business into the megamarkets of China, India and Russia. Eurasia's Emerging Megamarkets: Building Your Tomorrow in China, India, and Russia offers insight into the new economic powerhouses that he argues businesses can no longer ignore if they want to attain or retain global leadership. He also notes that a strong position in the megamarkets also serves as a platform for further expansion into the surrounding, emerging markets, which can bond with neighboring large ones to form self-supportive trade blocs. Fischer calls Russia, India and China the ‘new triad,' which could gradually outpace America, Europe and Japan as the leaders of the world economy. But, he says, most companies in the industrialized world have not been agile enough to respond to the changes and thus have been surpassed by more dynamic competitors. As American and European businesses face the economic slowdown and increased competition from the new triad, Fischer said he wanted to write a book that could serve as a business tool for reducing risk and implementing strategies in these complex markets. "The current financial crisis has engulfed the industrialized countries into prolonged recessions, leading to a global economic slowdown," Fischer said. "It marks the transition from the old triad of the U.S., Europe and Japan to the new triad of the megamarkets of China, India and Russia. The future for industrialized countries lies in the integration with these economies. In an age of recurring turbulences, executives need a new flexible, zoom-in logic aimed at gaining a foothold and then expanding their footprint through opportunity seeking and resource optimization. This book shows the way." Divided in two parts, the book first presents a comparative analysis of 16 key industries across the three megamarkets, along with the business prospects for European and American companies in each of them. The second part proposes a six-step template for company owners and executives to guide the design and implementation of their megamarket project. Eurasia's Emerging Megamarkets: Building Your Tomorrow in China, India, and Russia is available for sale online at Amazon.com and other channels. About the Author MEDIA CONTACT: REVIEW COPIES AND INTERVIEWS AVAILABLE UPON REQUEST ### The views and opinions expressed in this press release do not necessarily represent the views and opinions of CreateSpace or its affiliates. |