Printed Book Uses Mobile Barcodes to Link Readers to the Web

San Diego, CA (MMD Newswire) July 20, 2010 - - Breaking with publishing tradition, the first-ever interactive printed book is riding a wave into bookstores everywhere. THE SECRET: This book's DNA merges print with digital to let readers instantly learn more without leaving the printed page! Wanting clarification or more instruction readers scan unique barcodes using their smartphones (see below). Scanned barcodes immediately link readers to website videos, webinars, or whitepapers viewed on their cell phones. With the printed book in one hand and, let's say, a video capture in the other, "learning more" is an instant fast curve to easily unpeeling the latest web-savvy marketing.